When every word counts... (by Susanna Forbes)

Content is king but people read the web differently then print media. You need an angle to capture people's attention as they briefly scan your site. people do read but selectively.

 

Who is your audience and how do you engage them? You need to have a clear view of how they are so that you can tailor your tone and the way you write to them. Find something novel and new, create a story.

 

Assume the reader doesn't know the history of an event, offer context and build bridges. Either encompass the story in the first sentence or use an intro sentence or paragraph. Embrace visuals and liven up the captions.

 

Don't defame or breach copyright, be fair & balanced, get your facts right, correct mistakes after publishing.

 

See her work over at DrinkBritain